Couples

What to put on your wedding website homepage — in the order that converts

Above-the-fold priorities, trust signals, and the sections that reduce repetitive guest questions.

Homepage order is a conversion problem dressed as design. Guests arrive curious, distracted, and often on patchy LTE. If they cannot answer “when, where, how do I RSVP” in twenty seconds, they bounce back to WhatsApp — and your notifications explode.

Hero: names, dates, city, one photo

Skip poetic ambiguity until below the fold. A crisp hero orients everyone, including relatives who opened the wrong link from a forward.

Primary call-to-action next

If RSVPs are open, the button should be impossible to miss. If RSVPs are not live yet, swap for “View schedule” or “Add to calendar” — still action-oriented.

Schedule before gallery wall

Beautiful grids are tempting, but hungry guests hunting sangeet timing will not scroll past forty portraits to find times. Photos matter; sequence them after logistics.

Travel and stay blocks for destination weddings

Airport, hotel block expiry, and shuttle signup belong in one cluster. Out-of-town guests self-serve when this is obvious.

FAQ last, but real

Answer the questions you have already answered in family groups three times. Gift policy, kids policy, and “what should I wear” belong here — not buried in PDF attachments.